Private Label Dog Food Program
Private Label Dog Food Program
Custom Nutrition. Your Brand. Their Best Life.
Are you a boutique pet store, grooming salon, trainer, or holistic pet business ready to grow your brand? With Jen & Jerry’s Private Label Program, you can offer high-quality, small-batch dog food under your own label—backed by real nutrition expertise and a trusted formula.
🐶 Why Partner With Us?
At Jen & Jerry’s, we believe in food that does more than just fill a bowl. Our formulas are crafted from nutrient-dense meats, superfoods, fruits, ancient grains, and premium supplements to support canine health at every life stage.
When you private label with us, you’re offering your customers:
- Human-grade, whole food ingredients
- Functional nutrition for puppies, seniors, and sensitive pups
- Locally made, small-batch quality
- Custom blends tailored to your audience
And all of it—branded with your business name.
💡 What's Included
✅ Custom Packaging Support
We’ll help you design your label or use one of our beautiful pre-made templates.
✅ Flexible Order Sizes We welcome small minimum order quantities and various product sizes—perfect for boutiques and first-time sellers.
✅ Formula Customization Need a calming formula for anxious dogs? Or a high-protein blend for active breeds? We’ll help you curate the perfect mix from our trusted base formula.
✅ Nutrition Expertise Founder Jen offers direct consultation to ensure your product matches your customer’s needs—and makes you look like a pro.
✅ Fulfillment Options Pick up locally or have us deliver directly to your store or warehouse.
📦 Our Premium Ingredients
Your private label product is built on the same trusted formula our own customers love, with ingredients like:
- 🥩 75% Real Meat (Beef, Chicken, Lamb, Bison, etc.)
- 🥕 Superfoods: carrots, arugula, broccoli, pumpkin, beet greens
- 🍌 Fruits: cranberries, blueberries, banana, acai
- 🌾 Grains & Seeds: quinoa, oats, chia, flax
- 💧 Bone broth, collagen, omega oils (3, 6, 7, 9), MCTs, mushroom blend
- 🌿 Optional add-ins: senior formula, egg, turmeric, coconut kefir, chicken hearts & livers
👋 Who We Work With
Our Private Label Program is a great fit for:
- Pet boutiques
- Grooming salons
- Dog cafés and bakeries
- Veterinary offices and holistic practitioners
- Dog trainers, breeders & wellness influencers
- Subscription boxes
Consider offering a membership program that encourages your customers to subscribe to regular, ongoing orders.
Our Philosophy
🚀 Ready to Launch Your Own Brand?
Let’s build something your customers will come back for—tail-wag after tail-wag.
➡️ [Contact us today to request a sample kit and pricing guide]
Make phone appointment with Calendly
Or email jen@jenandjerrys.com to get started with a free consultation and a pdf brochure.
❤️ About Jen & Jerry’s
We’re a woman-founded, purpose-driven small business devoted to helping dogs thrive through truly nourishing food. Jen & Jerry’s was born out of personal experience, a deep love for animals, and a commitment to real, functional nutrition. Every formula reflects that care—balanced by science, shaped by compassion, and thoughtfully crafted to support a wide range of canine dietary needs. Whether you’re looking for a simple white-label solution or a full custom collaboration, we’re here to help you build your brand with integrity, transparency, and ingredients you can be proud to stand behind.